maju. feel, each other
MAJU, a drink and food brand built on the word 'look at each other', is a brand that proposes the pure heart of feeling and empathizing more deeply by looking at each other with a trendy sensibility.

[face to face]
MAJU, a brand that offers drinks to accompany food and intends to create a deeper emotional connection, focused as much on the word 'face-to-face' as on its name. Utilizing the silhouette of a person facing each other, we used the strong title pronunciation of maju, m, as a medium for the shape of a house, or space. We proposed a brand story that embraces the narrative of "facing each other in space.

[Unraveling each other's stories].
MAJU, a brand that induces joy and deep empathy by unraveling stories about each other over time, aims to capture our stories in a simple and vague way. By utilizing doodles with a sensual yet simple feel, the design is trendy and scalable, and captures the content that can be experienced face-to-face at MAJU, 'unraveling our stories'.

early radiance

It is a beauty brand that creates vibrant skin that brings out the natural light and radiance of the skin, and creates products that enliven the face with natural coloring and pigmentation by utilizing natural pigments and considering the ingredients that come into contact with the skin.

We designed the typeface with the intention of 'a form that connects rings of light' with a lively and radiant atmosphere.The typeface expresses a fluid form through the flow of light and curves, and the typeface itself is glorious and colorful.

LIFE , BALANCE
Hertz of Yugi

KNOTBAN is a brand that presents Korean beauty by utilizing the luxury of organic bowls. KNOTBAN is a company that produces high-quality organic bowls so that traditional organic bowls can be perceived as a medium to feel the mystery of the East, and the brand pursues a direction that is luxurious but not outdated. Therefore, we propose a design that combines a clean and minimalist expression of the brand's visual identity with a typeface created with the motif of a hanok to exquisitely incorporate Korean decoration.

Resear.ch

Resear is a brand whose core values are research-based expertise and the harmonization of science and nature.
It creates effective products by carefully selecting and condensing high-quality ingredients, and provides users with practical benefits and deep satisfaction through the combination of technology and emotion. We provide sustainable and reliable solutions through the proper utilization of ingredients obtained from nature and scientific innovation, and pursue a deep connection with consumers based on transparency and trust.

With the keywords 'circulation' and 'combination of ingredients' as the design direction, we set up a formalistic composition based on basic shapes to induce a brand experience through simple and concise empathy. We implemented the brand based on concisely expressed graphics for intuitive understanding of the ingredients, and proposed a logo shape for circulation and concise communication.

Milddo, which presents a new visual paradigm of cooking

It is the branding of creator Milto, which provides a visual experience of food as a "view" episode beyond fresh fun and taste by directing videos about cooking rhythmically and visually. Milddo, which has the characteristic of creating addictive creations with a different feeling every time by capturing various dishes in a fresh and fresh attempt with each episode's theme, has moved toward expressing the most fundamental and new challenge-oriented form. It is designed to maximize the effectiveness of the logo expressed in a combined format so that the brand's identity and sensibility can be experienced at a glance.

hang out
'hang out', a brand that conveys a simple and subtle softness, offers accessories that are free of special graphics and unnecessary embellishments, and are shaped to blend in differently depending on the material and surroundings. In order to convey the subtle and soft emotion of 'hang out', we decided to emphasize the simple and sensual mood of the brand while having a simple and easy-on-the-eyes visibility. We developed several design identities for 'hang out', a brand that stays by your side in a subtle and sensual way, so that you can intuitively relate to the emotion of the direction the brand wants to go.

BOWUL Showroom located in Yeonnam-dong, Mapo-gu, Seoul.

BOWUL is a lifestyle beauty brand that provides a new eye experience of what you have faced for granted in everyday life and melts into your life naturally and comfortably to give you precious happiness. Experience the scent provided by BOWUL through the showroom in Yeonnam-dong, which naturally permeates our daily lives, completes our daily lives, and melts comfortably into our lives. Also, feel the sharing and delicate sensibility of abstract memories that are shared and shared through incense.

bomb n run

The world changes ever so slightly when your gaze stops on something unexpected.

IKEA Guerrilla Visual Culture Content

As a visual culture guerrilla project organized and executed by Heo Sungjae, Kang Woong, and Jang Daeho as a one-day project, they spontaneously threw visual edits into the showroom of Swiss furniture brand IKEA, with the meaning of 'natural visual messages that unknowingly seep into the gaps where the gaze lingers'.

The age of buying sensation.

As the evolution of design's functionality has been leveled upwards, aesthetics have become more important, but the diversification of trends has emphasized sensation in many areas. However, while design is one of the most open fields in terms of sharing sensory visuals, and we share and show off our results more than anywhere else, it is also quite closed in its process.Design is a subjective field that reflects individuality and is difficult to objectify and quantify, which makes it attractive, but at the same time, it is also a field that is difficult to understand, empathize with, and approach for those who have not yet established their own. We want to discover sensational designers hidden in the world through design themes such as visual, space, and fashion, and tell their stories in a way that evokes natural empathy from process to result, and help those who have dreams of entering the field in the future.

BOWUL is a lifestyle beauty brand created to empathize with the completed appearance through naturalness in everyday life, and it provides a delicate scent to recall memories, showing a comfortable and happy emotion. It makes it possible to remember and remember BOWUL's products and daily lives that melt comfortably in natural daily life through fragrance. Sensory and thoughtful authenticity provides our basic everyday aesthetic experiences and allows us to look back on our own memories and daily lives once again. Like the small happiness we feel while walking down the street in our daily lives with a small but natural atmosphere and looking at the flowers blooming in the small gaps, our products breathe new values by experiencing everything we face in our daily lives with a new perspective. The comfort of letter familiarity that remembers the small happiness that was passed by in everyday life. "Small coincidences with precious values" Experience things that were naturally encountered in everyday life with a new perspective and establish itself as a brand that melts comfortably into life and gives value.

objet arc.hive One of the many faces of the brand studio arc objectet arc's first project series.O is a series that plans and presents basic and sophisticated products suitable for the sensitivity of studio arc, which dreams of fusing brands and cultures and wants to present its sensitivity anew. series.O The design direction was established to express the beauty of the monotony of the minimalist yet deep sensitivity of objectet arc, and the typographical use that can express it more sharply was maximized.

milddo Regular is a font designed to fit Milddo's identity and is a title font that has a form based on basic shapes and minimized
visual correction, but has a strong visibility through formal differentiation compared to other fonts. It is a font composed of one self-sufficiency to maximize its formal characteristics and is suitable for use as a graphic font that can be expressed with maximum identity both online and offline.

Oh it‘s LOVE

At ”barbizon,“ a large cafe that renovated the warehouse in Chubu-myeon, Geumsan-gun, Chungcheongnam-do, we designed content to share our excitement on Valentine’s Day. In order to express Valentine‘s unique atmosphere in the combination of the bitterness of dark chocolate and the fluttering and soft typeface, a color combination of black and pink was used, and free-form lettering was produced to express the full rounding with 3D effects.

"Giver Roasters is a place where ideas are roasted, and then deliciously brewed for consumers to discover."

The logo design for GIVER, a consulting brand that embraces diverse and fresh ideas, roasts them, and makes them recognizable to consumers. We decided to use a heart-shaped logo that is different from off-the-shelf shapes and utilize a kitschy type design. As much as the logo is a shape expression that utilizes the shape of the letters, we adjusted the details to more clearly intend the fun and emphasize the unique sense of GIVER Roasters through a new and youthful design.

Make fresh* feel happy!

Branding for Green gwasuwon, a company that makes fresh Greek yogurt and sweet homemade cheongsam to provide healthy sweetness. Green gwasuwon sells fresh and delicious Greek yogurt with a variety of toppings, and its kindness is a warm and gentle happiness from the moment you enter the store. We based the color and design direction on capturing Green gwasuwon's youthful, energetic, and everyday happiness. By placing the sans-serif font as a watermark, while carefully adjusting the details so that the simplicity of the letters themselves looks stylish, you can experience Green gwasuwon's young and fresh sense of happiness.

We used a sans serif typeface to maintain the refined and simple sensitivity of the organized form, and applied the typeface based on the forms derived from the basic shapes. In the process of creating a sans serif typeface with an organized form and applying it to the form of CLAV, we developed a lowercase logo to resolve the inconsistency of spacing and form blending due to the similar forms of A and V, which are the morphological limitations of CLAV letters, and created a typeface with a simplified form of A for the overall form unity of the lowercase logo CLAV. In addition, the size of the circular letters and straight letters were refined through visual correction, and the overall shape was made to be simple and usable in various ways.

Liquids, their freedom
Liquid as a motif found through the keywords curling, flowing, connected. Liquids have no fixed form and are free to change into any shape, and if they have a certain amount of force and direction, they flow and connect in that direction.

Back to basics
A font with an identity is not something to be seen and interpreted, but something to be recognized as such. However, if it is communicated as a meaning through visual interpretation and understanding through interpretation, wouldn't it give another visual impression?

Free but guided
Freedom to express fonts graphically. However, it keeps the standards that come from the element of letters and expresses its freedom with the fluidity of free curves. The expression of the free curve connected through the word "enveloping". Unity through the modularity of the connecting lines and playfulness through variations tailored to the individuality of each letter.